Coach more clients,
not more admin
Programming, nutrition, check-ins, progress, payments — the whole coaching workflow in one workspace, with an assistant that handles the busywork. One flat price.
No credit card needed · 14 days free
Why Straton
Most coaching software feels built in a different decade — heavy, rigid, one more tool to learn on top of the four you already use. And it costs more than it should. Straton does the whole job from one fast, clean workspace: build the program, plan the meals, review the week, get paid.
Features
Everything your coaching business needs
Whole programs built from your library, assigned in bulk — clients log against them in real time.
Programming
A month of programming in an afternoon
Build weeks as blocks, reuse what works, and assign the whole mesocycle at once. Your exercise library, your progressions — nothing resets between clients.
See the whole week at a glance
Every session your client logs rolls up into tonnage, RPE trends, and a muscle map. No digging, no spreadsheets.
- Volume per muscle, mapped on the body
- RPE and tonnage on every session
- Skipped sessions surface before they become a pattern
Nutrition
Meal plans clients stick to
Give every meal options, so clients choose instead of quitting. Coach macros, calories, or habits — whatever fits the person in front of you.
Know who's on track before you ask
Thirty days of a client's nutrition, readable in thirty seconds — adherence, meal timing, and logging streaks in one view.
- Calorie and macro adherence, day by day
- Meal timing and late-night eating patterns
- Logging streaks that show who needs a nudge
Every meal has options. Two or three choices per meal, all on target — clients pick what they'll eat instead of skipping the plan.
Straton Kitchen. 326,759 ready-to-use ingredients and recipes behind every plan — search, filter, drop into a meal.
Straton Agent
Tell it what you need
Ask for a program, a meal plan, or this week's check-in reviews — Straton comes back with the work prepped, built from your clients' logs. You review, adjust, send.
Build Charlie a 4-week performance block
Programs. The block lands in the builder as a draft — sets, days, and progressions. You adjust and assign.
Prep this week's check-in reviews
Check-ins. Every submission comes prepped — what changed since last week, feedback drafted. Nothing saves without you.
Build Charlie's training-day meal plan
Meals. A full day with options per meal, pulled from a database of 100,000+ foods.
Check-in day, already prepped
Your clients answer the check-in forms you build — weekly, biweekly, or one-off. Every submission comes back prepped for review: what changed since last time, metric trends flagged, and your feedback already drafted to edit and send. Minutes instead of a morning.
Everything it prepares is traceable to your client's data, every action is logged, and nothing goes out without your sign-off. It assists — you're the coach.
No credit card needed · 14 days free
Straton for clients
An app your clients will open every day.
Your coaching is only as good as what clients log. Straton's client app makes logging the easiest part of their day — and every entry lands in your dashboard.
- Log a set in seconds, mid-workout
- Meals and habits tracked without friction
- Check-ins, photos, and messages in one thread
Training
The day's workout, ready to follow. Sets logged in seconds, with history on every exercise.
Nutrition
Meals logged against the plan, with calories and macros filling in as the day goes.
Check-ins
Your check-in forms, answered in minutes — questions, photos, and metrics in one flow.
Messaging
One thread with you: messages, check-in feedback, and photos in the same place.
Habits & streaks
Daily habits with streaks, so consistency is visible — to them and to you.
Progress
Photos and body metrics from every check-in, collected into one progress record.
Works with the tools you already use
Wearable data syncs in from Apple Health and Google Fit. Calendars, calls, and forms stay connected where they are.
Who it's for
Built for every kind of coach
Online coaches
Deliver programs, review check-ins, and track progress for clients in any timezone.
- Full program delivery
- Scheduled check-ins
- Progress photos & metrics
In-person & hybrid
The same workspace at the gym — log sessions on the spot, and clients keep tracking between visits.
- Quick session logging
- Habits between sessions
- Payments & subscriptions
Studios & teams
One workspace for the whole team, with every coach and client under one roof.
- Multi-coach workspace
- Roles & permissions
- Client transfers
From the founder
I'm not a coach — but mine ran his business out of paper notes, PDFs, chat threads, and spreadsheets. When I went looking for software to fix that, everything felt heavy, rigid, or more expensive than it needed to be. I'm a designer and engineer, so I built the tool I couldn't find. It's early, it ships every week, and if something gets in your way, your email lands in my inbox — not a ticket queue.
Yonathan — founder, Straton
Want a look before you commit? Book a 15-minute walkthrough with mePricing
Pay for you. Not per client.
Plans start at $29 a month. Five clients or fifty, the bill is the same — no client tiers, nothing to count. Every plan starts with 14 days of full Pro features — no credit card.
14-day free trial · Cancel anytime
Starter
- Unlimited clients
- 500 AI credits / member / month
- AI workout & meal builder
- 5 automations
- Workout programming
- Nutrition planner
- Custom forms & waivers
- Calendar sync
- Email support
For coaches just starting
Pro
PopularEverything in Starter, plus
- 2,000 AI credits / member / month
- 100 automations
- Payments & subscriptions
- Custom branding
- Advanced analytics
- Priority email support
For coaches running a business
Studio
Everything in Pro, plus
- 4,000 AI credits / member (pooled)
- Unlimited automations
- Multi-member workspace
- Roles & permissions
- Client transfers
- White-label web experience
- 0% platform fee on payments
- Dedicated WhatsApp + success manager
For coaching teams
FAQ
Before you switch
Straight answers to what coaches ask us most. Anything else — [email protected].
How is Straton different from Trainerize or TrueCoach?
Three ways. One flat price instead of pricing that climbs with your client count. An assistant that preps your check-in reviews and builds first drafts of programs and meal plans, instead of leaving you to write everything by hand. And one app for training, nutrition, and payments instead of a platform plus a stack of workarounds.
Will the assistant message my clients on its own?
No. It only prepares work for you — check-in feedback, programs, meal plans — and everything waits for your edit and approval before a client sees it.
How do check-ins work?
You build the form — progress, training, nutrition, recovery, whatever you want to ask — and assign it once or on a weekly, biweekly, or monthly schedule. Clients answer in their app, and every submission lands in your review queue with the changes since last time already laid out.
Will my price go up as I add clients?
No. Plans are priced per workspace, not per client — five clients or fifty, the bill is the same. There are no client tiers to outgrow.
Can I migrate from another platform?
Yes — and you don't have to do it yourself. Export your clients and programs from your current platform, send it to us, and we'll have your workspace set up during your free trial.
Can I try Straton before committing?
Yes. Every plan starts with a 14-day free trial — full Pro features, no credit card required, cancel anytime. One trial per account.
Does it work for online and in-person coaching?
Yes. Straton is built for hybrid coaches. Whether your clients are across the room or across the world, the workflow is the same.
What about nutrition tracking?
Nutrition is fully optional. You can enable it per coach or per client. Supports meal-based and macro-based approaches.
Is my data secure?
Everything is encrypted in transit and at rest, you can export your data anytime, and your client list is never shared or sold. Your clients are yours.
Bring your roster over.
Switching? Send us your export and we'll move your clients and programs over for you. 14 days free, full Pro features, no credit card.